benefits of face serum
  • Skin care

What does serum do for my skin?

Unsure of the benefits of adding a serum into your beauty regime? Here we reveal what serum does for the skin and why it should be an essential part of your green beauty routine.

By Hannah Mepham

5 Minute read

Unsure of the benefits of adding a serum into your beauty regime? Here we reveal what serum does for the skin and why it should be an essential part of your green beauty routine.

What is a facial serum?

A serum is a water-based skin care product that delivers long-lasting hydration to the skin.

Lighter than moisturisers, serums tend to have more active ingredients than face creams and sink deeper into the skin.

What are the benefits of face serum?

Adding a serum to your skin care or grooming regime is a small change that can make a big difference to your skin.

Designed to hydrate deep layers of skin tissue, Green People serums contain a high level of antioxidants and clinically proven plant actives. This means that in addition to delivering long-term hydration they also target:

  • Dry skin
  • Fine line and wrinkle formation
  • Sun damage
  • Sensitive skin

When should I apply serum?

Designed to work alongside your Green People moisturiser, your serum should be applied to clean, dry skin.

Once it has sunk into the skin, tap your moisturiser or facial oil over the top of your serum to seal it into the skin, creating a shield of moisture on the surface.

We understand that your skin care needs can change with your age and with the weather, and so that you can care for your skin all year round, we’ve created a range of natural serums.

Best serum for spring or summer

UVA light can age and damage the skin so it is important to wear SPF sun lotion daily, even on a cloudy day.

During the summer months we are exposed to stronger sunlight and by applying an antioxidant-rich serum after sun exposure, you can help your skin to recover from free-radical damage.

Intensely hydrating, the Age Defy+ Hydrate & Renew Serum increases elasticity whilst boosting the skin’s metabolism and increasing the rate of skin regeneration.

Best serum for autumn or winter

Cold, wet and wintry weather can leave skin vulnerable to dryness and irritation but you can defend your skin from the elements by applying our Hydrating Firming Serum.

If your skin is prone to looking red and raw, or feels sensitive, dry or flaky, this soothing serum is ideal for your skin type.

It contains Tara Bush extract a plant active which is rich in polysaccharides and has strong moisture-binding properties.

It also contains Everlasting Flower and Chamomile. These gentle plants are a rich source of flavonoids and are known to soothe skin inflammations.

Best serum for men

Male skin is thicker than female skin but can be just as prone to dryness, sensitivity and premature ageing.

Serums are fast emerging as a male grooming regime staple. We recently challenged the men at Green People HQ to apply serum for a month and all reported that incorporating a serum into their grooming regime better equipped them to manage the specific needs of male skin.

Looking for a fuss-free serum for men? Our No. 7 Antioxidant Repair Serum is easy to apply and because it is loaded with antioxidants, it keeps the skin hydrated, firm and healthy.

Best serum for anti-ageing

Wrinkles, fine lines and pigmentation problems often start in the lower levels of skin tissue but applying a serum underneath your moisturiser will help keep the skin firm and smooth.

When choosing an anti-ageing serum check the ingredients list for Baicalin. A key ingredient in our anti-ageing products, this natural ingredient has been shown to boost elasticity and firmness by more than 10% in those aged 30 and over.

To target lines around the eyes and mouth, apply our Age Defy+ Line Eraser Serum each morning and every evening. Containing Baicalin, plus 21 further beauty-enhancing actives, it starts to work immediately and skin looks noticeably smoother after just 4 weeks of use.


Best serum for sensitive skin

Shopping for a serum for sensitive skin? Check the labels carefully for calming anti-inflammatory ingredients that will reduce redness and support the skin barrier.

Marshmallow and Aloe Vera are particularly effective at caring for sensitive skin and have excellent moisturising properties.

In addition to checking for beneficial ingredients, care should be taken to check the label for potential skin irritants.

Perfume, parabens, essential oils and alcohol can all irritate sensitive skin.

That’s why we do not use any of these ingredients in our Neutral Scent Free Hydrating Calming Serum or any of our other scent free skin care products.

How has using a serum helped your skin? Join the conversation at @GreenPeopleUK.

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