Green people, the pioneers of organic beauty

It has been over 25 years since Charlotte Vøhtz founded Green People as part of her quest to help others embrace a truly organic lifestyle. As a pioneering organic skin care brand, we’re the ones that rewrote the rules on caring for sensitive skin and helped create the first standards for organic beauty.

Experts in sensitive skin since 1997, forever at the forefront of botanical innovations and planet-friendly packaging, our international brand continues to grow year after year.




Charlotte’s determination ignited her sense of purpose to create truly organic skincare. Her journey began when her young daughter Alexandra, then just a toddler, was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Alexandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients. It transpired that most so called ‘natural’ skincare products contained less than 1% natural ingredients.

From that moment, I realised that we all are children of the chemical age and that man-made chemicals found everywhere, combined with changing dietary habits, profoundly affect us all.



The lack of gentle, natural products on the market and Charlotte’s devotion led to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin.

For me, my motivation comes from wanting to help treat the skin problems that Alexandra was suffering with. As any parent of a child with any struggles will know, it can be a long and frustrating battle to find treatments that work.


Green People Is Born

Dedicated to her mission and years of tireless research and product development, Green People was birthed. From the very outset, Charlotte’s principles maintained and refused to compromise product quality and efficacy.

With a commitment to preserving the environment during manufacture, a promise to never use unsafe ingredients and to never test on animals, Green People was born.



After seeing the misleading claims made by other beauty brands, Charlotte was determined to introduce regulation in an industry where you can use less than 1% of natural ingredients to call a product ‘natural’. Since 1994, Charlotte knocked on the doors of the Soil Association, the leading UK organisation for organic food certification, to encourage them to form the world’s first standards for organic health and beauty products.

In 1999 Charlotte was invited to be on a Soil Association committee to help design the first standards for organic beauty. Charlotte, and later Green People’s Cosmetic Scientist Ian Taylor, played a huge role in setting organic regulations for health & beauty products.

Green People then became the world’s first certified organic skincare brand.

2000 - 2020


From the first stockist of one local independent health store in Sussex and a growing online presence, Charlotte proved that there was demand for effective organic skin care products. Green People became stocked in multiple national retailers as well as declining offers to be sold in leading retailers that didn’t meet Charlotte’s high ethical standards.

2000 - 2020


First class customer service with a personal touch and outstanding products has brought Green People close to the hearts of thousands of people. 50,000+ testimonials flooded in from grateful customers who are relieved to have finally found skin care that works for them, proving the impact of Charlotte’s commitment to effective organic solutions.

During this time, Green People has been presented with 300+ awards from magazines and organisations and has been honoured to attract praise from press, celebrities and influencers.


Alexandra Kay

In 2021, Alexandra Kay, Charlotte’s daughter, joined hands with Green People to launch her wellbeing range. Following many years of health problems, Alexandra Kay was diagnosed with Ehlers-Danlos Syndrome, an incurable connective tissue disorder, and therefore inspired her to help others in need of support with their physical and mental wellbeing. Not long after the launch of this range, Alexandra Kay sadly passed away aged just 28 years in the summer of 2021.



Green People has come a long way from a mother simply searching for an answer for her daughter’s skin issues. Today, Charlotte and Green People, determined as ever, continue to help others, and are committed to raising money for The Ehlers Danlos Support UK in Alexandra’s memory, in addition to carefully selected charitable partners.

Forever an independent family enterprise, Green People care for every single one of their customers, offering the same personal service that they always have and giving back whenever and wherever they can.

Green People’s story is a story of a mother’s unconditional love, courage and dedication.