Nature gives us the inspiration and ingredients for our plant-based products, and we see it as our duty to safeguard the environment by giving back to nature through our charity partners.

Protecting people is also second nature to us and, in addition to supporting charities that conserve the natural world, we support charities that do some invaluable work protecting people during times of crisis.

10% of our net profit goes to charity and members of our loyalty programme can top up this fund by donating Green Points to our charitable partners.

100 Green Beauty points can be converted into a £5 charity donation voucher. You can check to see if you have any points to donate by logging in to your account.


Here you can find out a little more about who your shopping supports.



Our Head Office is based on the Knepp Estate which means that we get to witness the positive impact that rewilding has on wildlife and their habitats. You can choose to support the Knepp Wildland Foundation via our Green Beauty Club. Your donation will help to catalyse nature recovery across Sussex and nurture the next generation of rewilders.

Donations made to the Knepp Wildland Foundation will also support Weald to Waves, an ambitious and nationally significant project that aims to create a 100-mile nature recovery corridor across Sussex, stretching from the High Weald to the Sussex coast.

To support the Knepp Wildland Foundation, log in to your Green Beauty Club account and convert your next reward into a £5 charity donation.

Click here to log in 


The World Land Trust is a non-profit organisation that’s committed to protecting our natural world. Donations raised through our Green Beauty Club rewards are used by the charity to future-proof the world’s forests by protecting land at risk of deforestation.

To support their work, log into your Green Beauty account and convert your next reward into a £5 World Land Trust charity donation.

Click here to log in 


MCS Logo


We’ve worked with the Marine Conservation Society (MCS) for over a decade and during that time we’ve donated over £130,000 towards their marine health campaigns, as well as supporting them with our time at beach clean events.

20p is donated to the MCS each time you add a tube of our 200ml SPF30 Scent Free Sun Cream to your basket. 

The MCS also benefits from a 10% share of our net profits and receives donations raised via your Green Beauty Club rewards. To support their work, log in to your Green Beauty Club account and convert your next rewards into a £5 charity donation.

Click here to log in


EDS Logo

The Ehlers-Danlos Support UK (The EDS UK) is a small UK charity whose work improves quality of life for people living with Ehlers-Danlos Syndromes (EDS) and hypermobility spectrum disorders (HSD).

We started working with The EDS UK shortly after our founder’s daughter, Alexandra Kay, was diagnosed with Ehlers-Danlos Syndrome and today, we honour Alexandra’s legacy of always helping others by fundraising for The EDS UK and raising awareness of this incurable disease.

The EDS UK receives a share of 10% of our net profit which it uses to operate its support lines. Customers wanting to support The EDS UK can also choose to donate their Green Beauty Club points to this worthy cause. To support The EDS UK, log in to your Green Beauty Club account and convert your next reward into a £5 charity donation.

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*Net Profit is defined as net earnings after tax and dividends

Do you represent a charity? We review our charity partners annually and will always consider collaborations requests and requests for product donations. To get in touch email

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