benefits of natural mascara
  • Make-up
  • Skin care

Why is natural mascara so good for eyelashes?

A cosmetic bag staple, a sweep of mascara can give you longer, bolder lashes instantly. But, can a natural mascara really give you everything you’ve been looking for? Here we open your eyes to the benefits of natural mascara.

By Alexandra Julian

3 Minute read

Natural mascara can have lots of benefits for your eyelashes and is a great choice for keeping lashes healthy and conditioned.

In this post we take an in-depth look at the ingredients used to make our natural mascaras and explain why they are so good for nurturing long, fluttery lashes.

What’s in natural mascara?

Mascaras were originally made from a combination of coal dust and petroleum jelly but modern mascaras have moved on somewhat!

Green People uses ingredients such as Sunflower Oil, Beeswax and Carnauba Wax to create natural mascaras that are water repellent, nourishing and remarkably effective at lifting lashes.

natural mascara

Their pigment comes from earth mineral pigments which cover the lashes in a long-lasting coat of colour that makes them look instantly longer and more defined.

We use biodegradable, plant-derived cellulose microspheres which give our natural mascaras outstanding volume.

Shop natural mascara now.

5 benefits of natural mascara

There are many benefits of choosing a mascara made with natural ingredients. These include:


Our natural mascara ingredients have a low allergen profile and are well suited to those prone to sensitive eyes. They are also suitable for contact lens wearers.


Need an ethyl alcohol-free mascara? Our gentle mascaras are free from ethanol/ethyl alcohol.


If your eyelashes are prone to feeling dry and brittle or fall out regularly, switching to a natural mascara that’s made with Vitamin E could help to restore their strength and encourage healthy lash growth.


Adding Beeswax to our long-lasting mascaras makes them naturally water repellence and less likely to smudge. Better still, this makes our mineral mascara ultra quick and easy to remove at night.


Our mascara formulations not only nourish and protect the lashes but our advanced microsphere technology also plumps them out so that they look thicker and fuller immediately after application.

For extra-long lash lengths, apply your mascara from root to tip using a zigzag motion or add an extra coat to build-up the pigment and add a touch of glamour to your mineral make-up look.

Shop natural mascara now

Discover our natural and ethyl alcohol-free mascaras here:

It’s also a good idea to review the products that you are using to remove your mascara.

For a gentle, natural eye make-up remover we suggest our Gentle Cleanse & Make-Up Remover which gently removes make-up without irritating delicate skin and lashes. Discover a 10ml ‘try me’ tube in the Lash & Lift Gift set which also features a full-size Volumising Mascara.

customer review 

customer review 

Do you need a hand choosing mineral make-up or do you want to find out more about the benefits of our mascara? Please contact our UK customer care team on 01403 740350 or on social @GreenPeopleUK.


If you wish to republish this content, please credit Green People as the original creator with a link to "Why is natural mascara so good for eyelashes?" Please do not use an affiliate link.

Related articles

Sunscreen for hikers and climbers

Sunscreen for hikers and climbers

Are you planning a summer hike? Whether you are looking for an SPF for a walking holiday or are an avid climber looking for a protective sun cream for use on the mountain peaks, we can help.

By Hannah Mepham


7 Minute read

Dad applying sun cream to his sons face
Baby & Child

Which SPF is best for kids? SPF50 vs SPF30

Is SPF30 or SPF50 better for toddlers? Is SPF30 good enough for older children? We get asked questions like these all the time, and if you’re unsure which is the best sunscreen for your child, we’re here to help.

By Hannah Mepham


7 Minute read

The UK gardener’s guide to sunscreen

The UK gardener’s guide to sunscreen

In this post we share tips for avoiding gardening sunburn and reveal the best natural and organic sunscreen for gardeners.

By Hannah Mepham


5 Minute read

Read more articles

1,500+ Five star reviews

Read all Reviews
"One of the best companies I have ever dealt with in my 63 years on this planet!"

Jan B.

Verified Buyer

"Have fallen in love with this product range. They are lovely to use and they work!"

Carole G.

Verified Buyer

"You guys are amazing, continue to love the brand, excited to order from you again!"

Maitreya L.

Verified Buyer

"Super quick delivery, ethical packaging and beautiful products."

Nat J.

Verified Buyer

"I love every product I have tried from Green People, and the customer service has always been excellent."

Maria H.

Verified Buyer

"So glad I have found an ethical supplier with great products!"

Susan B.

Verified Buyer